Through slight of hand companies are purporting to use or be all about AI – but are they really?
It’s hard to build a service powered by artificial intelligence. So hard, in fact, that some startups have worked out it’s cheaper and easier to get humans to behave like robots than it is to get machines to behave like humans.
“Using a human to do the job lets you skip over a load of technical and business development challenges. It doesn’t scale, obviously, but it allows you to build something and skip the hard part early on,” said Gregory Koberger, CEO of ReadMe, who says he has come across a lot of “pseudo-AIs”.
“It’s essentially prototyping the AI with human beings,” he said.
This practice was exposed two (2) years ago in a Wall Street Journal article highlighting the hundreds of third-party app developers that Google allows to access people’s inboxes.
In other cases, companies fake it until they make it, telling investors and users they have developed a scalable AI technology while secretly relying on human intelligence.
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