In the world of operations and finance, Forecasting is one of the many ways that AI as a resource can be beneficial for companies.
By analyzing the different aspects for a certain period, after understanding the results, adding more variables, or even changing them such as adding more money, or trying different marketing tools, in the end, you can compare the forecast result to past ones.
Forecast is one of the examples that AI can be useful, either save money, improve your results, or prevent leakages.