Data science and AI are usually related to sales & marketing and retention departments, mainly because these are the ones that have more information, data sets,  and sometimes they are also related to customer loyalty. 

When we are referring to sales, results & revenues were analyzed and how they are being impacted by the campaigns made, but also compared between specific periods of time.

AI will be beneficial in that analysis since when you implement it into your business, you can forecast the different results,  patterns that had occurred in the past, helping you to prevent them in the future.