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We live in a digital world of multi-platform experiences, changing customer needs, emerging technologies, new marketing channels, increased competition and evolving business models.

Whether you are a large company or a small one, to survive and thrive in today’s digital world, you must have a holistic, digital strategy and product approach that integrates business, technology, market, and organizational factors into a fully integrated plan, as well as a deep understanding of how to execute.

The 12Cs framework provides you with an organized way to develop a well thought out comprehensive digital transformation strategy that you can execute against and increases success, reduces mis-steps and delivers faster results.

Main Takeaways:
– Why it’s critical to establish a holistic digital strategy that integrates business, technology, market and organizational factors
– How to develop a successful digital strategy using The 12Cs framework
– Learn techniques and tips to successfully execute on your digital initiatives

Meet the Speaker: Lee Huang

Lee is a Digital Strategy and Product Innovation Executive with extensive leadership experience and led digital initiatives at NBC Universal, Barnes&Noble and Nielsen. He delivers award-winning Products and transformative solutions by accelerating the use of emerging technology, focusing on customers and breaking organizational barriers. Lee graduated from Columbia University with a degree in Computer Science.

View Speaker’s Full Profile (https://bit.ly/3fl45dO)

Get the FREE Product Book here (https://prdct.school/2CMSqF1)

Product School (http://bit.ly/2TqhCZ1) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.

Event sponsored by:

Miro is an online collaborative whiteboard platform that enables distributed product teams to work effectively together, from brainstorming with sticky notes to creating user story maps, roadmaps, and more. Trusted by over 5 million users from leading companies like Salesforce, Spotify, Twitter, and LinkedIn. Sign up for free (https://miro.com/signup/) and start collaborating today.

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