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Product managers make trade-off decisions every single day and multiple times a day to guide product direction and create value for customers and the business. As a critical cornerstone for success, it’s imperative that PMs make successful decisions. Successful decisions are based most often on facts and reality as a premise rather than intuition. The best way to capture facts and reality is your data, hence data-driven decision making. So, start putting your data into action and begin leveraging data as a tool to empower your product’s journey to its final destination. Once you have procured this data, what is the next step? How do you extract meaning out of that data? How do you interpret that data? How do you connect the dots from data to decision? The answer is transforming the data into information.

Understanding the science of converting your data into information and letting the data do the heavy lifting for you, will take your product from good to great, make you remarkably effective, and help you make SUCCESSFUL DECISIONS!

Main Takeaways:

– Why is decision making crucial to Product Management?

– Why employ data important for successful decision making?

– How to convert your data into information and draw decisions?

Meet the Speaker: Vibha Choudhary

Vibha Choudhary is a Product Manager at Platform and Marketplace, Expedia Group. She started her career as an IT consultant for Westpac and Tata Consultancy Service.

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