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Increased competition and higher customer expectations are forcing modern product management teams to up their game to keep pace. Henry Ford once said, “coming together is a beginning, keeping together is progress and working together is success”. It doesn’t matter if you choose to be a master of one or a jack-of-all-trades, in today’s world neither brings success if you are unable to work as part of a team.

Main Takeaways:

* Start with concretely defining your ideal users-who are they, where they live, and what’s their day to day like.
* Find where they spend time and how they find information-use those as your key channels to connect with them.
* Speak to what they care about- create value propositions they recognize.
* Make it easy for them to use and find value in your product-reduce friction, increase discoverability points, easy onboarding, and get to the “aha” moment fast.

**Meet the Speaker: Dianna Yau**

Dianna Yau is a Product Manager at Facebook who builds products to get the next billion people onto the internet. Previously, she worked at IBM, Google and Rocket Internet.

[View Speaker’s Full Profile](https://prdct.school/3J6sENb)

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