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Almost anything can be subjected to A/B testing. Websites, emails, ads, and even app interfaces are frequently tested. Besides, there are tons of different variables that can be manipulated to generate variants for the test. But before you decide what to do an A/B test on, here are some things to take into account.

Main takeaways:
– Reading significance in experiments
– Selecting minimal detectable effect without regard to practical significance
– Embracing the mental model of experimenting to learn

Meet the Speaker: Gina Benedetti

Gina is a decisive and bold product thinker with a deep understanding of digital customer experiences, including customer acquisition, marketing, merchandising, and cross-team collaborations. Currently, she is a Product Manager at Warby Parker.
View Speaker’s Full Profile (https://bit.ly/3gRfC4a)

Get the FREE Product Book here (https://bit.ly/30gJJvR)

Product School (https://bit.ly/2OpkBgZ) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.

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