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Webinar: Bias in Usage and Experimentation Data by fmr Microsoft PM
September 21, 2020 @ 2:30 pm - 3:00 pm EDT
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Usage and experimentation data are an essential resource to guide investments. This data is most effective at improving products for *existing* users but may do little to increase customer diversity and inclusion of nonusers, marginalized, and underrepresented populations.
– Experimentation may be a false prophet: we love A/B experiments but it might not be what you need
– Data bias: remember *who* your data is coming from
– Customer Diversity & Inclusion: your product may impact the diversity and inclusion of your customers
– Growth by engaging non-traditional users: increasing participation by nonparticipants could be a great way to drive growth
Meet the Speaker: Chewy Chong
Chewy is a seasoned Product professional and a thought leader with extensive experience in the Computer Software industry. He has spent over 13 years at Microsoft, leading the company’s efforts while holding various senior management positions.
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