Webinar: A/B Testing 101 by Booking.com Product Manager

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Webinar: A/B Testing 101 by Booking.com Product Manager

October 6, 2020 @ 5:00 pm - 5:30 pm EDT

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So what’s all the fuss about? In this session, we would like to introduce you to hands on A/B Experimentation – a topic we deeply love and enjoy.

We’re going to walk you through the basics of A/B Testing – when should it be used, how long should you run a test for, how to set up a test, how to interpret the results, best practices and some handy online tools.

Like most experimentation, A/B Testing is also purely based on statistics and in this session we would just touch the surface of it without going into too many details.

The attendees will hunt down experiments on a popular website working in groups and in the end of this session they will present hypothesis and success measurement metrics.

Who should attend:
– Product Managers and Designers
– Researchers and Developers
– Anyone looking to build a career in Tech
– Anyone interested in how data correlates to user behaviour and business impact

– You can arrive at the venue and short introductions
– Basics of A/B Experimentation
– Hunt down Experiments
– Generate Hypothesis with metrics
– Present your experiments with metrics
– Wrap up, round of feedback

Main Takeaways:
-Basic principles of A/B Testing
-Designing an A/B test – define the hypothesis, runtime and metrics
-Interpreting the results

Meet the Speaker: Saurav Roy

Saurav is passionate about building things from scratch and transforming his ideas into useful products. He is currently a Payment Product Manager at Booking.com.

View Speaker’s Full Profile (https://bit.ly/2CqLu1w)

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Product School (http://bit.ly/2uQLjZK) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.

Event is Sponsored by:

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