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Webinar: A/B Testing 101 by Booking.com Product Manager
October 6, 2020 @ 5:00 pm - 5:30 pm EDT
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*** DISCLAIMER: This event is ONLINE The instructions to join will be sent to all registered attendees via email shortly before the event. ***
So what’s all the fuss about? In this session, we would like to introduce you to hands on A/B Experimentation – a topic we deeply love and enjoy.
We’re going to walk you through the basics of A/B Testing – when should it be used, how long should you run a test for, how to set up a test, how to interpret the results, best practices and some handy online tools.
Like most experimentation, A/B Testing is also purely based on statistics and in this session we would just touch the surface of it without going into too many details.
The attendees will hunt down experiments on a popular website working in groups and in the end of this session they will present hypothesis and success measurement metrics.
Who should attend:
– Product Managers and Designers
– Researchers and Developers
– Anyone looking to build a career in Tech
– Anyone interested in how data correlates to user behaviour and business impact
– You can arrive at the venue and short introductions
– Basics of A/B Experimentation
– Hunt down Experiments
– Generate Hypothesis with metrics
– Present your experiments with metrics
– Wrap up, round of feedback
-Basic principles of A/B Testing
-Designing an A/B test – define the hypothesis, runtime and metrics
-Interpreting the results
Meet the Speaker: Saurav Roy
Saurav is passionate about building things from scratch and transforming his ideas into useful products. He is currently a Payment Product Manager at Booking.com.
View Speaker’s Full Profile (https://bit.ly/2CqLu1w)
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