***THIS IS A PAID EVENT. YOU MUST PURCHASE A TICKET FROM EVENTBRITE TO ATTEND: https://www.eventbrite.com/e/from-feedback-to-feature-inviting-customers-into-your-product-team-tickets-96374319183 ***

The right customer feedback can hold the key to the features that will help a product grow and innovate. The problem is that there’s so much feedback coming in that it’s difficult to analyze and prioritize it all (not to mention in one central and organized place!).

When used strategically, customer feedback can help you identify the problems worth solving and the features that will have the biggest impact on your business and product goals.

Join us for this event, where we’ll take a deep dive into how you can harness the power of your user feedback. Priya Mathew Badger and Maria Pereda will discuss all the tools, skills and processes product managers need to build customer-centric features and products.

Featuring:

Priya Mathew Badger from Codeverse

Priya is the SVP of Product at Codeverse, a Chicago startup working to teach a billion kids to code through its interactive coding platform and studios designed for 6-13 year olds. Priya previously led the product and design teams at eSpark Learning which delivered personalized learning to kids in K-8. Prior to eSpark, Priya worked at Google on the Google Apps team. A glutton for learning, she graduated from Dev Bootcamp and received a dual degree MBA and Masters in Engineering Management from Northwestern.

Hosted by Maria Pereda from Roadmunk

Maria is the Director of Product Design at Roadmunk, a SaaS product that enables companies to visualize their strategy and align as organizations. She is building Roadmunk’s first design practice and laying the foundation for a user research program to guide future efforts. Maria has a strong track record of setting up design practices from the ground up, where she focuses on building foundations for research, strategic design thinking focused on user goals and business outcomes and creating strong partnerships with product and engineering.

Prior to Roadmunk, Maria served as Senior Director of Product Design at Schoology, a leading Edtech company in the K-12 US market. Maria established Schoology’s first design practice and elevated design culture within the organization by making numerous improvements in process throughout the product development life cycle. Past experiences include Group Director of UX at Critical Mass, leading work for the Citi Global accounts in Toronto and New York. She’s also held design leadership positions at GE, where she helped establish a design Center of Excellence, and Fry, an e-commerce startup later acquired by Oracle.

In 2018, she took an oath to never buy clothes again, and has been making her own since, with variable success.

*This talk is for current product managers who want to become more effective at employing research throughout the product development cycle and anyone interested in using research to build better customer experiences. Light refreshments will be provided.

This event is brought to you by Women In Product in collaboration with Roadmunk.*