How to use SEO to Build Trust in your NFP
Learn three techniques that any not for profit team member can execute to help them gain recognition and influence for the community and cause they serve.

Learning Outcomes:
1. Understand how to define and use “key phrases” within Google Search.
2. Understand how to gain “backlinks” for website ranking.
3. Understand the value of “citations” for local search engine optimization.

Presented by:
Bob Minhas
The EXPERT’s Expert
bob@bobminhas.ca

Bob Minhas is THE authority to high performing corporate and entrepreneurial leaders with his intense Circle of Expert Value system to validate and clearly identify their vision and focus. He is the expert’s expert; positioning you to attract opportunities naturally. His combined coaching, business ownership, education, and life experience align him perfectly to position you as the wanted expert in your field. All while injecting his gifts of intuition and business sensibility from a combined 17 years of entrepreneur experience.

Bob knows business. He grew a quarter-million dollar business with no paid advertising to be called upon by experts for appearances on HGTV. He has coached over 500 business owners through workshops and individual strategy sessions. And he was sought out by business development programs to instruct and lead business owners.
His book, From Addict to Expert, maps the journey of his early dysfunction with business and people, and his recovery to live from a place of authenticity. He shares this story as an inspiring and engaging speaker to captivate his audiences. He is in high demand with audiences to deliver actionable steps while inspiring through humour and examples deep introspection on the realities of business life.

Bob is a proud father to three future leaders. He balances his need for stability with yoga, and his humour with 90’s TV trivia and pop lyrics. If you haven’t received one of his GIFs, you are not yet in Bob’s inner circle. He is also an advocate for mental health, bringing that to focus by co-founding TEDxNewmarket in 2018.

Hosted by:
Sandra Eamor
Consultant
Sandra@AllAboutSystems.ca

Sandra Eamor is passionate about helping others use technology to Work Smarter, Not Harder. She helps small to medium-sized businesses and Not For Profits implement solutions and processes to help them operate more efficiently.

Since she loves connecting people, she has also started https://MyOnlineParty.ca which brings together local businesses to help people celebrate special occasions such as birthday parties, wedding showers, family reunions and celebrations of life …. all online in a recorded format to save the memories forever.

Sandra is also the President of the Toronto Area Chapter of the One Parent Families Association (https://torontoareaopfa.ca). The OPFA supports single-parent families in Canada by providing opportunities to help reduce isolation and provide a supportive community for its members.