If you’re interested in how digitally native companies use marketing analytics at scale, this episode is for you. Peter Cheung, the Director of Performance Marketing and Analytics at Mejuri stops by this week to talk about how Mejuri’s marketing team uses data to continually grow their community of fiercely loyal customers during COVID-19 and beyond. Peter gives us a peek under the hood on what he’s looking for in a data marketer, why insourcing is right for them and how he thinks a data marketing team should be built.