If you’re interested in how digitally native companies use marketing analytics at scale, this episode is for you. Peter Cheung, the Director of Performance Marketing and Analytics at Mejuri stops by this week to talk about how Mejuri’s marketing team uses data to continually grow their community of fiercely loyal customers during COVID-19 and beyond. Peter gives us a peek under the hood on what he’s looking for in a data marketer, why insourcing is right for them and how he thinks a data marketing team should be built.
Let’s cut through the jargon, myths and nebulous world of data, machine learning and AI. Each week we’ll be unpacking topics related to the world of data and AI with Jansen & Victor, the awarding winning founders of 1000ML. Whether you’re in the data world already or looking to learn more about it, this podcast is for you.