Workshop Pt 2: How to Measure Success of New Feature Releases by Indicative

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Workshop Pt 2: How to Measure Success of New Feature Releases by Indicative

November 30, 2021 @ 1:30 pm - 2:00 pm EST

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In Part 1 of this workshop series (, we built a product roadmap based on behavioral data. In this session, we’ll identify ways we can measure the success of new feature releases. From identifying the marketing touchpoints that lead to conversion to understanding user behavior with the new feature, measuring feature stickiness, and learning how the new feature is driving revenue, this session will take you through a full-funnel analysis and ways to measure new feature performance.

Esmeralda Martinez, Director of Customer Engagement at Indicative, will lead a hands-on workshop that will take you through how to analyze the success of new features, which metrics to track, and teach you how to build a product analytics dashboard that can be shared with your team. Follow along and build your dashboard in real-time!

Meet the speaker: Esmeralda Martinez

Esmeralda Martinez is the Director of Customer Engagement at Indicative, the only Product Analytics platform built for the modern data stack. A long-time employee of Indicative, she joined the company in its earliest days and has been instrumental in evangelizing product analytics in the marketplace. Esmeralda is a graduate of New York University’s Stern School of Business where she double majored in International Business and Marketing.

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