Workshop: Product-Led Growth + Customer Love with MoEngage Head of Strategy

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Workshop: Product-Led Growth + Customer Love with MoEngage Head of Strategy

February 23 @ 1:30 pm - 2:30 pm EST

*** RSVP on Eventbrite: ***

Product-led growth requires you to get a deep understanding of your customers, prioritize the experience, and provide continuous value across their journey. The problem is, it’s often easier said than done.

Discover how to remove the guesswork and start optimizing your product adoption at unprecedented speeds with meaningful communications, 1:1 personalized messaging, AI magic, and deep insights that reduce time to value.

During this workshop you’ll learn how to:
– Drive product adoption with self-serve onboarding campaigns
– Reduce acquisition costs with personalized messages that move your customers from freemium to premium
– Continuously enhance user experience with AI, testing, and optimization
– Optimize your user path and customer journey – We’ll share how one brand increased conversions by 45% by optimizing their onboarding experience for customers

This workshop is specifically tailored for product teams at B2C companies and is brought to you by MoEngage.

Can’t attend live? Sign-up anyway – we’ll send you the replay!

About: MoEngage empowers product managers to adopt a data-driven approach to personalize communications across all touchpoints throughout the customer lifecycle – from onboarding, retention, and growth – in one easy-to-use platform. (

Meet the speaker: Vassil Mladjov

Vassil Mladjov is currently working as the Head of Strategy for MoEngage’s North American sector. He has headed multiple departments for the company during his time there including AR and Growth. Vassil fills his free time as a TV Reporter for Bulgarian National Television, covering various topics from technology to NBA games.

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The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

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