Workshop: Framework to Optimize FinServ Digital Product Experience w/ Heap

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Workshop: Framework to Optimize FinServ Digital Product Experience w/ Heap

February 1 @ 1:30 pm - 3:00 pm EST

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We all know that optimizing your digital user experience is essential for conversion in Financial Services. But simply gathering data and searching for truly actionable insights can be like digging for a needle in a haystack. Join us for an interactive workshop, tailored to FinServ use cases, and discover how both Heap and autocapture can help you unlock the unknown barriers to conversion in your customer experience. You’ll leave with more ways to ask and answer questions about your products and specific actions you can take to make your customer data work harder for all of your teams.

Main Takeaways:
– How to unlock unknown barriers to conversion
– How to ask the right questions of your product and your data
– The importance of adopting a testing culture through the power of A/B testing

Meet the speaker: Daniel Jimenez

Daniel is a Senior Customer Education Specialist at Heap who tailors his training for both technical and non-technical audiences. Throughout his career, he has devised creative training solutions that yield extremely positive results.

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Product School ( is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.

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