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Webinar: When and How to Launch a Big Redesign by Typeform Product Lead
December 30, 2021 @ 2:30 pm - 3:00 pm EST
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As a Product Manager, you’re responsible for delivering products and features that both delight customers and move the company closer to its top-line metrics. However, how do you know whether the individual features you ship each sprint or each quarter are successful?
– Be hard on yourself when assessing the opportunity cost of the initiative. A simple rule of thumb for impact: mid-term strategic alignment > UX debt > technical debt.
– Keep the redesign as lean as possible but make sure you bring a few new features on top of it. Create incentives.
– Own the strategy to mitigate change aversion. Good alignment between Product, Marketing, Support, and others is critical for a smooth roll-out.
Meet the Speaker: Laura Rueda
Laura is a Lead Product Manager at Typeform, helping transform average forms and surveys into a powerful brand communication tool.
View Speaker’s Full Profile (https://bit.ly/2ZLno9J)
The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.
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