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If only we could enter our users’ minds, right? Sadly, this is impossible. Ever since the creation of markets, businesses have been trying to find the best way to understand their audience. From focus groups to psychological analyses, the industry of “market research” has aimed to clarify how customers relate to products. It’s time to learn how to understand your customers!

Main Takeaways:
-Become the User
-Target a Specific Pain Point
-Ask the Customer
-Zero in on How Your Customer Uses the Product
-Contact Existing Customers
-Define the Tangible, Bottom-line Profits
-Design for the User Based on Their Goals
-Gather Intense Feedback
-Value Your Team and Their Insight

Meet the Speaker: Enrique Somoza

Enrique is a Product Manager with over 10 years of experience working on full product lifecycle management. He is currently a Senior Product Manager at GoDaddy Registry.

View Speaker’s Full Profile (https://bit.ly/3oPP9tm)

Get the FREE Product Book (https://prdct.school/2N303Og) and check out our curated list of free Product Management resources here (https://prdct.school/3rEXjWt)

Product School (http://bit.ly/2TqhCZ1) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.

Disclaimer: by registering for this event I agree to receive email communications from Product School and all sponsor brands.

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