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This talk will go over when it’s appropriate to conduct customer interviews as part of data gathering for making product decisions, how to go about selecting the right customers to talk to, and finally how to structure the conversation and what to ask during the actual conversation.Main Takeways:

Be selective about the customers you want to talk to.
Have questions start broad. Then go specific.
When talking to customers, focus on the “why”, not the “what”.
Meet the Speaker: David Li

Davis is a Product Manager who believes that customer and user experience should always be the top priority for any software product. Currently, he’s a Product Manager at Google.

View Speaker’s Full Profile (https://bit.ly/3e5JV6N)

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Product School (http://bit.ly/2uQLjZK) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.

Event is Sponsored by:

Miro is an online collaborative whiteboard platform that enables distributed product teams to work effectively together, from brainstorming with sticky notes to creating user story maps, roadmaps, and more. Trusted by over 5 million users from leading companies like Salesforce, Spotify, Twitter, and LinkedIn. Sign up for free (https://bit.ly/2P1wry6) and start collaborating today.

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