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Ever wondered what the difference is between B2B and B2C Product Management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.

Key takeaways:

1) Key Responsibilities of Product Manager

-Defining Customer Problems/Requirements

-Roadmap Planning

-MVP Development & Rollout

-Stakeholder Management

2) How does B2C Product Management differ from B2 Product Management?

-Problem Definition

B2B PM must be industry experts and rely more on customer relationships while B2C can uncover customer challenges from data analysis

-Roadmap Planning

*Feature prioritization is more complex and involves multiple stakeholders (C-suite, customers, Sales/Customer Success teams) as B2B PM has to weigh the largest customer needs with the overall product vision as these can sometimes conflict. PM must have superior negotiation and stakeholder management skills.

*An expectation on the side of customers and sales teams to have some level of visibility on the medium (or even long) term roadmap.

*B2C PMs have more flexibility and latitude in feature prioritization communication as well as the sharing of the roadmap

-MVP Development & Rollout

*MVP for B2B customers has to be further along and will be closer to a fuller solution since the customer expectations is very high

*You have to work harder at B2B onboarding with presentations, collateral and formal communications that will almost be like a formal B2C product l

launch

*As the beta participants will be less than a potential B2C cohort, you will need to conduct more in-person meetings to get feedback from a large

cross-section of users.

*B2C MVP success can be easily proven by user metrics whereas, with B2B, PM will need to dig deeper.

-Stakeholder Management

*For B2C products, there only stakeholder to consider is on the customer side: the user is also the buyer.

*For B2B, the buyer is either different from the user or only a user in a sea of users.

*Success metrics are different for B2B and B2C

*Company leadership have a higher expectation from PMs in terms of communication and customer management.

Meet the Speaker: Aisha Ishak

Aisha is a Senior Product Manager leading the strategy, development, and launch of innovative and customer-centric products at Spotify.

View Speaker’s Full Profile (https://bit.ly/2YPw3Y9)

Get the FREE Product Book here (https://bit.ly/2CMSqF1)

Product School is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.

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