Webinar: Bias in Usage and Experimentation Data by fmr Microsoft PM

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Webinar: Bias in Usage and Experimentation Data by fmr Microsoft PM

May 27, 2021 @ 8:00 pm - 9:00 pm EDT

<br />***RSVP on EventBrite: https://prdct.school/2Seleiz***</p>
<br />https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F133758449%2F111437271431%2F1%2Foriginal.20210429-103849?h=200&w=450&auto=format%2Ccompress&q=75&sharp=10&s=2131cf3c32b91472d86a31906eea24ab.jpg</p&gt;
<br /><div>DISCLAIMER: This event is ONLINE The instructions to join will be sent to all registered attendees via email shortly before the event.</div><div style=”margin-top: 20px”><div style=”margin: 20px 10px;font-size: 15px;line-height: 22px;font-weight: 400;text-align: left;”>Usage and experimentation data are an essential resources to guide investments. This data is most effective at improving products for *existing* users but may do little to increase customer diversity and inclusion of nonusers, marginalized, and underrepresented populations.</p>Takeaways:</p><ul><li>Experimentation may be a false prophet: we love A/B experiments but it might not be what you need</li><li>Data bias: remember *who* your data is coming from</li><li>Customer Diversity &amp; Inclusion: your product may impact the diversity and inclusion of your customers</li><li>Growth by engaging non-traditional users: increasing participation by nonparticipants could be a great way to drive growth</li></ul>Meet the Speaker: Chewy Chong</p></div><div style=”margin: 20px 0;line-height: 22px;”><img src=”https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F133758397%2F111437271431%2F1%2Foriginal.20210429-103759?h=2000&w=720&auto=format%2Ccompress&q=75&sharp=10&rect=0%2C174%2C3238%2C1275&s=b6e4f2319c887be7a20b2969a023c2af” alt=”” /></div><div style=”margin: 20px 10px;font-size: 15px;line-height: 22px;font-weight: 400;text-align: left;”>Chewy is a seasoned Product professional and a thought leader with extensive experience in the Computer Software industry. He has spent over 13 years at Microsoft, leading the company’s efforts while holding various senior management positions.</p><a href=”https://prod.school/3dnsG0u’ target=