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Webinar: Bias in Usage and Experimentation Data by fmr Microsoft PM
October 2, 2020 @ 2:30 pm - 3:00 pm EDT
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DISCLAIMER: This event is ONLINE The instructions to join will be sent to all registered attendees via email shortly before the event.
Usage and experimentation data are an essential resource to guide investments. This data is most effective at improving products for *existing* users but may do little to increase customer diversity and inclusion of nonusers, marginalized, and underrepresented populations.
Experimentation may be a false prophet: we love A/B experiments but it might not be what you need
Data bias: remember *who* your data is coming from
Customer Diversity & Inclusion: your product may impact the diversity and inclusion of your customers
Growth by engaging non-traditional users: increasing participation by nonparticipants could be a great way to drive growth
Meet the Speaker: Chewy Chong
Chewy is a seasoned Product professional and a thought leader with extensive experience in the Computer Software industry. He has spent over 13 years at Microsoft, leading the company’s efforts while holding various senior management positions.
View Speaker’s Full Profile (https://bit.ly/3cn266r)
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