Webinar: B2B Enterprise Software: Customer Personas by Zillow Principal PM

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Webinar: B2B Enterprise Software: Customer Personas by Zillow Principal PM

April 14 @ 5:00 pm - 5:30 pm EDT

DISCLAIMER: Register[ here](https://prdct.school/3v0vrR2) to watch the stream or access the replay

Product managers are customer-centric when developing features, strategy, and roadmap. When building B2B enterprise software, there could be multiple layers of personas, from end-user to buyer, that are critical for enterprise PMs to understand and navigate the nuances both internally and externally.

Main takeaways:

* Understanding the buyer, gatekeeper, and end-user personas of enterprise software
* Nuances of being customer-centric across the three personas
* Aligning with internal stakeholders on value proposition and success metrics

Meet the Speaker: Jessie Chen

Jessie is eager to enhance human interactions and experiences through product and technology. At the moment, she is a Principal Product Manager at Zillow

[View Speaker’s Full Profile](https://prdct.school/3BQ3ZqE)

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

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