Webinar: A/B Testing in Plain English by eBay Product Manager

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Webinar: A/B Testing in Plain English by eBay Product Manager

January 15 @ 5:00 pm - 5:30 pm EST

*** RSVP on LinkedIn: https://bit.ly/3z4uXtf ***

Almost anything can be subjected to A/B testing. Websites, emails, ads, and even app interfaces are frequently tested. Besides, there are tons of different variables that can be manipulated to generate variants for the test. But before you decide what to do an A/B test on, here are some things to take into account.

Main takeaways:
– Learn how to A/B test without having to know advanced statistics
– Terminologies and concepts explained
– Learn how to apply best practices and avoid common pitfalls to run insightful experiments

Meet the Speaker: Nicole Lau

Nicole Lau is a Product Manager of Experimentation A/B Testing at eBay. Prior to her current role, she was a Business Development Associate at Kroll.

View Speaker’s Full Profile (https://bit.ly/2CS8ExF)

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

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