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Almost anything can be subjected to A/B testing. Websites, emails, ads, and even app interfaces are frequently tested. Besides, there are tons of different variables that can be manipulated to generate variants for the test. But before you decide what to do an A/B test on, here are some things to take into account.

Main takeaways:
– There is no one right way of validating a product, A/B testing is just one of them
– Get your product ‘qualitatively’ validated before ‘quantitatively’ validating
– Use holdouts to measure long term success of your new products, while running A/B test in parallel

Meet the Speaker: Namrata Panwar

Namrata always goes the extra mile to deliver great user experiences. Currently, Namrata is a Senior Product Manager at Booking.com.

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Product School (http://bit.ly/2uQLjZK) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.

Event is Sponsored by:

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