Webinar: A/B Testing for New Product Launches by Booking.com Sr PM

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Webinar: A/B Testing for New Product Launches by Booking.com Sr PM

March 23 @ 2:30 pm - 3:00 pm EDT

DISCLAIMER: Register [here ](https://prdct.school/3IdsSyQ)to watch the stream or access the replay

Almost anything can be subjected to A/B testing. Websites, emails, ads, and even app interfaces are frequently tested. Besides, there are tons of different variables that can be manipulated to generate variants for the test. But before you decide what to do an A/B test on, here are some things to take into account.

Main takeaways:

* There is no one right way of validating a product, A/B testing is just one of them
* Get your product ‘qualitatively’ validated before ‘quantitatively’ validating
* Use holdouts to measure the long term success of your new products, while running A/B test in parallel

Meet the Speaker: Namrata Panwar

Namrata always goes the extra mile to deliver great user experiences. Currently, Namrata is a Senior Product Manager at Booking.com.

[View Speaker’s Full Profile](https://prdct.school/3JPtevK)

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

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